AMERICAN CANDY

It all started with a craving—not just for sweets, but for something completely new. A snack that wasn’t just tasty, but surprising. Joyful. Bold. A treat that would turn heads and bring people together. At just 18, with little more than a wild idea, a tiny budget, and big ambition, we set out to do exactly that.

Armed with a freeze-dryer, a phone, and zero clue how far we’d go, we jumped on TikTok—sharing every step of our journey from day one. What started as curiosity quickly sparked a movement. People didn’t just love our sweets—they connected with the process, the creativity, and the chaos that makes freeze-drying magic. Together, we built a community, treat by treat.

That’s how The Treat Plug was born. Originally a nod to TikTok’s “plug” trend—being the go-to for the coolest finds—we’ve grown into something bigger: the UK’s new school of snack innovation.

We’re not just remixing candy. We’re reimagining how snacks are made, shared, and experienced. From viral freeze-dried bites to unreleased ideas you haven’t even seen yet, we’re pushing UK snacking into uncharted, unapologetically fun territory.

And being The Treat Plug? That means we don’t just deliver joy—we live it. We plug into good vibes, bold flavour, and a feed full of the sweetest things in life.

Let’s shake up the snack game—together.

Lucy & Marshall

Founders of The Treat Plug